OfferFull GMB audit for just ₹99

GMB Audit Tool for Google Business ProfilesFind out why competitors outrank you on Google Maps.

WhatMyRank is a GMB audit tool that checks your Google Business Profile against your top local competitors on Google Maps. In minutes you get a scored GBP audit report, the ranking gaps holding you back, and a 4-week plan to close them.

See what's inside
  • One-time payment
  • Report in minutes
  • PDF + email copy

A Google Business Profile audit for every local business

Clinics & Doctors
Restaurants & Cafés
Salons & Spas
Real Estate
Retail Stores
Gyms & Fitness
Auto Services
Coaching Institutes
Hotels & Stays
Home Services
Agencies & Consultants
Multi-location Brands
Clinics & Doctors
Restaurants & Cafés
Salons & Spas
Real Estate
Retail Stores
Gyms & Fitness
Auto Services
Coaching Institutes
Hotels & Stays
Home Services
Agencies & Consultants
Multi-location Brands
100+
Profiles analysed
1,145+
Issues detected
14
Ranking signals checked
4.5 hrs
Saved vs manual audit
Inside your GMB audit report

Everything a professional Google Business Profile audit covers, in one report

Nine sections that explain where your GBP stands, why competitors outrank you on Google Maps, and what to fix first.

01

Overall audit score

A single 0–100 score showing how strong your profile is today, with a clear Poor → Excellent scale.

02

Head-to-head competitor matrix

You vs up to 2 competitors on rating, reviews, velocity, response rate, posts, photos and more.

03

Review & reputation health

Review velocity, growth, rating trend, sentiment and an AI-estimated NPS for every profile.

04

Engagement & posting

How often you post, how competitors engage, and where your content engine falls behind.

05

Profile completeness

Photos, products & services, attributes and categories that Google uses to judge relevance.

06

Suspension risk check

Flags patterns that commonly lead to Google Business Profile suspensions before they hurt you.

07

9 gaps & 9 wins

Plain-language list of exactly where you lose to competitors — and where you already beat them.

08

Gap analysis by pillar

Fixes grouped into Reputation, Engagement, Relevance and Accessibility, ordered by priority.

09

4-week action plan

Week-by-week tasks with time estimates so you or your team know exactly what to do next.

How the GMB audit tool works

Audit your Google Business Profile in three steps

No SEO knowledge, no Google login and no access to your profile needed. Just your business name.

  1. Step 1

    Search your business

    Type your business name and pick your Google listing — no login to Google or access needed.

  2. Step 2

    Add up to 2 competitors

    Choose the businesses that show up above you in the Map Pack for your key searches.

  3. Step 3

    Get your scored report

    We analyse every profile and generate your audit, PDF and action plan within minutes.

Our GBP audit checklist

14 ranking signals we score on every profile

Review Velocity
The frequency at which you acquire new reviews compared to competitors.
Review Response
The average time it takes for the business to reply to a new customer review.
Review Growth
The net increase in total review count over the last 30 days.
Rating Trend
The directional movement (Rising, Stable, Dropping) of your average star rating.
Sentiment
The overall positive or negative tone detected in customer review text (0-100%).
Keyword Sentiment
The specific sentiment score attached to high-value keywords like 'Service' or 'Price'.
NPS Score (AI)
Net Promoter Score (0-100) estimated by AI, indicating customer loyalty.
Post Frequency
How often the business posts Updates, Offers, or Events to their profile.
Products/Services
Checks if the business uses the visual Product/Service catalog features to display offerings.
Engagement Rate
Estimated level of customer interaction (clicks, views) with your posts.
Total Photos
The total volume of images uploaded by the owner and customers combined.
Profile Strength
An overall health score (0-100) based on profile completeness and optimization.
Suspension Risk
The likelihood of Google suspending the profile due to policy violations.
Audit Gap
The percentage difference in overall performance metrics between you and the market leader.
GMB audit pricing

One audit. One price. No subscription.

Pay once per Google Business Profile audit report. Run a fresh audit whenever you want to measure progress.

Full GMB Audit Report Launch offer
₹99/ report

One-time payment via Razorpay · UPI, cards & netbanking

  • Overall 0–100 audit score
  • Matrix vs up to 2 competitors
  • 14 ranking signals per profile
  • 9 profile gaps & 9 wins
  • Gap analysis across 4 pillars
  • 4-week action plan
  • Downloadable PDF report
  • Copy sent to your email
  • Saved in My Reports
Have a coupon code? Apply it at checkout.

WhatMyRank vs a manual GMB audit

Why owners and agencies switch.

Manual
WhatMyRank
Time to results
4–5 hours
Minutes
Competitors benchmarked
Usually skipped
Up to 2, side-by-side
Ranking signals checked
Varies
All 14, every time
Prioritised action plan
Extra cost
Included
Shareable PDF
Sometimes
Included
Instant PDF
Emailed to you
Ready in minutes

Agency or multi-location brand? Write to info@addinfi.com for bulk audits.

Who uses our GBP audit tool

Made for people who need answers, not dashboards

Business owners

Understand in plain language why the shop down the road gets the calls — and what to fix this month.

Marketers

Back up your local SEO recommendations with a competitor benchmark your client or boss can read in 5 minutes.

Agencies & consultants

Use the audit as a pitch opener or onboarding baseline, then re-run it to prove month-on-month progress.

GMB audit guide

The complete guide to auditing your Google Business Profile

What a GMB audit is, how Google ranks local businesses, and the checklist we use on every profile.

What is a GMB audit?

A GMB audit (Google My Business audit, now called a Google Business Profile audit) is a structured review of the listing that shows up when people search for your business or your services on Google Search and Google Maps. It checks whether your profile is complete, active and trusted — and, more importantly, how it stacks up against the businesses that already rank in the local 3-pack.

Most profiles don't lose rankings because of one big mistake. They slip behind slowly: competitors collect reviews faster, reply to customers sooner, post more often and add more photos. A good GBP audit makes those gaps visible, puts a number on them and tells you which ones to fix first.

How Google ranks local businesses on Maps

Google says local results are based mainly on three factors. A GMB audit tool should measure the ones you can influence:

  • Relevance — how well your profile matches the search. Categories, services, products, attributes and your business description drive this.
  • Distance — how far your business is from the searcher. You can't change it, which is why the other two factors matter so much.
  • Prominence — how well-known and trusted your business is. Review count, rating, review velocity, responses, photos and activity all feed prominence.

WhatMyRank scores 14 signals across relevance and prominence for you and your competitors, so you can see exactly where the ranking gap comes from.

Google Business Profile audit checklist

Whether you audit manually or with a tool, these are the checks that move Google Maps rankings the most:

  1. Primary and secondary categories match the searches you want to rank for.
  2. Reviews: total count, how many you get each month, rating trend and sentiment compared with competitors.
  3. Review responses: reply rate and speed — unanswered reviews signal an inactive business.
  4. Google Posts: regular updates, offers and events keep the profile fresh.
  5. Photos: owner and customer photos, uploaded consistently.
  6. Products and services: complete catalogue with keyword-relevant names.
  7. Attributes, hours and contact details: complete and consistent with your website.
  8. Suspension risk: keyword-stuffed names, virtual addresses or policy issues that can get a profile suspended.

GMB audit vs. a full local SEO audit

A local SEO audit looks at everything that affects local visibility — your website, citations, backlinks and your Google Business Profile. A GMB audit zooms in on the profile itself. Because your Google Business Profile is the single biggest driver of Map Pack visibility, it's the fastest place to find wins: most fixes take minutes and need no developer.

What to fix first after your audit

Start with the gaps that are cheapest to close and have the biggest effect on prominence:

  1. Reply to every unanswered review, then keep a 48-hour response habit.
  2. Fix categories and add missing services and products.
  3. Start a steady review request routine to close the review gap with the leader.
  4. Publish at least one Google Post a week and add fresh photos monthly.

Your WhatMyRank report turns this into a week-by-week plan specific to your profile and competitors.

How often should you audit your Google Business Profile?

Run a GBP audit every month while you're actively optimising, and at least once a quarter after that. Competitors don't stand still, so re-auditing after you finish the 4-week plan is the simplest way to measure progress and catch new gaps early.

FAQ

GMB audit FAQs

Everything you need to know before running your first Google Business Profile audit.

Still have questions?
info@addinfi.com
A GMB audit tool reviews your Google Business Profile (formerly Google My Business) and scores how well it is set up to rank on Google Maps and in the local pack. WhatMyRank checks reviews, rating trend, review responses, posting activity, photos, products and services, profile strength and suspension risk, then compares every signal with your top local competitors.
Search for your business on WhatMyRank, pick your listing, and add up to two competitors that rank above you on Google Maps. The tool analyses all three profiles and generates a scored Google Business Profile audit report with your gaps, your wins and a 4-week action plan. You don't need to log in to Google or share access to your profile.
Your profile is benchmarked side by side with up to two competitors on 14 ranking signals, including review volume, review velocity, response rate, rating trend, sentiment, post frequency, photos and products/services. The report shows which competitor wins each signal and the percentage gap between you and the market leader.
Every report includes an overall audit score out of 100, a competitor comparison matrix, 9 profile gaps and 9 wins, a gap analysis grouped into Reputation, Engagement, Relevance and Accessibility, a suspension risk check and a week-by-week 4-week action plan. You can download it as a PDF and a copy is sent to your email.
A full GMB audit report costs ₹99 as a one-time payment — there is no subscription. You can pay with UPI, cards or netbanking through Razorpay, and coupon codes can be applied at checkout.
Most reports are ready within a few minutes. Once you select your business and competitors, the analysis runs automatically and the finished report appears on screen, in My Reports and in your inbox.
The audit itself does not change your ranking, but it shows exactly which signals are holding your profile back. Fixing the gaps it highlights — such as review volume, response rate, categories, posts and photos — improves relevance and prominence, which are two of the three factors Google uses to rank local results.
Audit your profile once a month while you are actively optimising it, and at least once a quarter after that. Re-running the audit after you complete the 4-week plan is the easiest way to measure progress against your competitors.
No. A GMB audit focuses on your Google Business Profile — the listing that appears on Google Maps and in the local pack. A full local SEO audit also covers your website, citations and backlinks. Because your Google Business Profile is the biggest driver of Map Pack visibility, a GMB audit is the best place to start.
Yes. Agencies use WhatMyRank audits as a pitch opener or onboarding baseline, and multi-location brands can audit each location against its own local competitors. For bulk audits, contact info@addinfi.com.
No. The report is written in plain language for business owners. Every gap comes with a clear explanation and every week of the action plan lists specific tasks with time estimates.
WhatMyRank is built by Addinfi Digitech Pvt. Ltd., a Google Partner digital marketing agency with offices in Nagpur and Pune. Addinfi runs SEO, Google Ads and social media marketing for 100+ clients, and built WhatMyRank to give every local business an affordable way to audit its Google Business Profile.

Stop guessing why you're not in the Map Pack.

Run your GMB audit today and get your score, your competitor gaps and a 4-week plan — for less than the price of a coffee meeting.

Read the FAQ